UNIT İstanbul · International clients
A senior growth team, without the big-agency overhead.
Search, paid media and AI visibility for businesses in the UK, Europe, the Gulf and beyond. Offices in Istanbul and London, and by your side in Dubai, Vienna and Spain.
Short answer
UNIT İstanbul is a performance marketing, SEO and GEO agency founded in 2009, with offices in Istanbul and London. For businesses in the UK, Europe, the Gulf and other markets, we run search engine optimisation, AI search visibility, Google, Meta and LinkedIn advertising and AI-ready websites under one measurement setup, in five languages.
Your first point of contact
Uğur Deniz İlhanCo-founder · Growth Marketing
Uğur Deniz İlhan co-founded UNIT İstanbul in 2009 and leads growth marketing. For international clients, Uğur is your first point of contact: listening to what you need, bringing in the right specialists from the team and staying involved after the project starts.
What we do
Three things at the core — SEO and GEO, paid media on Google, Meta and LinkedIn, and AI-ready websites — plus everything around them, run by one team and reported against the same conversions.
OverviewGrowth MarketingGrowth marketing and growth hacking that ties the whole funnel, from acquisition to retention, to one growth goal and finds measurable growth through steady experiments.
Overview360° Digital MarketingSplitting channels across separate agencies breaks the data. We run search, advertising, content and analytics off one measurement layer.Search
Advertising
Google AdsSearch, shopping and performance max campaigns. Budget follows the channel that earns, not the one that clicks.
Meta AdsFacebook and Instagram campaigns; creative testing and audience architecture driven by conversion data.
Yandex AdsYandex search and display management for brands expanding into Russia and CIS markets.
LinkedIn · TikTok · YouTubeLinkedIn, TikTok and YouTube: B2B demand generation and video-led campaigns.
ASO · In-game · Bing · XASO, in-game inventory, Bing and X — where growth continues once the main channels saturate.- Performance MarketingPerformance marketing that runs paid search and social, measurement, CRO and budget allocation in one plan, geared to profitability.
- Digital AdvertisingMedia planning, ad copy, image and video production, and campaign setup and management on Google, Meta, LinkedIn, TikTok, YouTube and Yandex.
Growth
Content MarketingBuilding topical authority: cluster architecture, hub pages and content written to search intent.
Social Media ManagementCommunity management and brand communication; the content calendar is built alongside performance data.
Influencer ManagementPartnerships that reach niche audiences and UGC campaigns, measured on conversion rather than reach.
CRO & AnalyticsConversion rate optimisation and analytics. Standard across every performance account, not a separate line item.
Brand Identity & LogoBrand identity, logo and visual system — an entity that looks consistent everywhere online.
Performance BrandingA campaign structure that runs brand awareness and sales in one plan instead of two separate budgets.
Fractional CMOSenior leadership for strategy, budget and team management without hiring a full-time marketing director.
Digital Marketing ConsultingConsulting that reviews your accounts, site and team and delivers a prioritised roadmap.- AI ConsultingWe assess where AI will genuinely help your company and produce a roadmap covering use cases, tools, data and privacy requirements.
- Franchise MarketingFinding franchise investors and candidates, local visibility for every branch, and running the marketing of all locations from one centre with one measurement stack.
- Export Digital MarketingMultilingual websites, Google and LinkedIn advertising in target countries, international SEO and AI visibility for manufacturers and exporters selling from Türkiye.
Software
- Enterprise SoftwareCustom software for management dashboards, approval workflows, ERP and CRM integration and reporting, built around your internal processes.
- AI IntegrationWe connect large language models to your products and processes: knowledge assistants, chatbots, document processing and AI agents.
- AI AutomationWe build repetitive workflows, from forms to CRM and from email to reports, with AI and automation tools so your team can focus on the work itself.
- AI ChatbotWe develop AI chatbots for your website and WhatsApp that answer with your company knowledge and hand over to your team when needed.
- AI Agent DevelopmentWe develop AI agents that use tools, plan step by step and work with human approval, shaped around your business processes.
- AR/VR DevelopmentWe build browser-based 3D product viewers and configurators, app-free WebAR, virtual showrooms and VR training experiences.
- Payment ArchitectureSoftware connecting to licensed banks and payment institutions for virtual POS, subscriptions, split payments, refunds and reconciliation.
- Landing Page DevelopmentCampaign and product landing pages built around one goal: matched to your ads, fast on mobile and measuring every conversion.
- AI-Ready WebsiteWe build fast websites and e-commerce stores with complete structured data that ChatGPT, Gemini and Google's AI answers can read and understand.
- Website DevelopmentWe build mobile-friendly, fast websites designed to make you visible in AI answers and to climb Google's rankings, and to lead visitors to call, message or fill in a form.
- QR MenuWe design QR menus made specifically for your venue, easy to read on a phone, produce the table QR codes and update the menu for you when prices or items change.
- Security Vulnerability CheckWith your permission we check your site's PHP, WordPress and plugin versions, server settings and visible errors, then prioritise and fix the vulnerabilities we find.
Web & E-commerceConversion-focused sites and e-commerce infrastructure; speed, accessibility and search readiness built in.- B2B SoftwareDealer portals, B2B e-commerce and ordering systems, supplier portals: software synced with your ERP, with customer pricing and approvals.
- Mobile App DevelopmentiOS and Android app development: native or React Native and Flutter, backend, store release, analytics and maintenance in one team.
- Game DevelopmentAdvergames, mobile and web games, gamification and training games, planned together with campaign, measurement and distribution.
Preview
How your brand appears in search, AI and ads
Illustrative samples of how your brand appears on each surface.
Scroll right
- Google AdsPaidSponsored result in Google searchHow we do it
Sponsored
Your brandwww.yourbrand.comDental Clinic Downtown | Same-Day Appointments
Choose a time that suits you for your check-up and treatment plan. Our clinic is open on weekdays and Saturdays.
Illustrative sample, not a real campaign.
- Meta (Facebook and Instagram)PaidAd in the Facebook and Instagram feedHow we do itYour brandSponsored
Shaped one by one in our studio and fresh out of the kiln. Browse the colours, pick the one that suits your kitchen and we deliver.
www.yourbrand.comHandmade Ceramic Mugs | New CollectionShop NowIllustrative sample, not a real campaign. · Photo: Esra Koçyiğit / Pexels
- TikTokPaidFull-screen vertical video adHow we do it
New Season Sneakers Hit the Street
@yourbrand
Short videos of this season's styles for everyday outfits. Pick your colour, find your size and we deliver.
Sponsored
Discover Now
Illustrative sample, not a real campaign. · Photo: Ketut Subiyanto / Pexels
- YouTubePaidSkippable ad before a videoHow we do itAdSkip ad ⏭
How to Brew Filter Coffee at HomeSponsored · Your brandVisit StoreGrind size, water temperature and brewing time, step by step in one short video. See the equipment in our store.
Illustrative sample, not a real campaign. · Photo: Cup of Couple / Pexels
- LinkedInPaidPromoted post for the business audienceHow we do itYour brandPromoted+ Follow
Why unplanned downtime happens and the checklists maintenance teams use, in one guide. Fill in the form and we will email it to you.
Maintenance Planning Guide for Plant ManagersDownload GuideIllustrative sample, not a real campaign. · Photo: ThisIsEngineering / Pexels
- X (Twitter)PaidPost labelled as an ad in the feedHow we do it
Your brand@yourbrand
Follow the launch live and be the first to see it. Post your questions below; our team answers throughout the stream.
www.yourbrand.comNew Collection Goes Live Tonight
Illustrative sample, not a real campaign. · Photo: Ron Lach / Pexels
- RedditOrganicContent and answers from a brand accountHow we do itu/YourbrandOfficial brand account
What trips you up most when choosing a trail bike?
Our workshop team is answering community questions this week. Frame size, suspension or tyres: drop your question in the comments.
Join the discussion
Illustrative sample, not a real campaign. · Photo: Masood Aslami / Pexels
- Mobile app adsPaidAd in the app storeHow we do itAdYour brandGrocery Shopping From Home, Made EasyInstall
Order in a few taps and choose your delivery slot. Download the app and start your basket now.
Illustrative sample, not a real campaign. · Photo: Nataliya Vaitkevich / Pexels
- In-game adsPaidRewarded video inside a gameHow we do itAd
A New Puzzle Game Is Waiting
A calm pace, daily puzzles and a clean design. Install it and play the first level right away.
▶ Watch for reward
Your brand · Play Now
Illustrative sample, not a real campaign. · Photo: https://kaboompics.com/ / Pexels
- SEOOrganicFree, organic ranking on GoogleHow we do itYour brandwww.yourbrand.com
Dental Implant Guide: Stages and Recovery | Your Brand
Our dentists explain the stages of implant treatment, the recovery period and the questions to ask before you start.
TreatmentsOur dentistsAppointmentsContact
Illustrative sample, not a real campaign. · Photo: https://kaboompics.com/ / Pexels
- AEO — Answer EngineOrganicThe answer comes straight from your siteHow we do it
How long does dental implant treatment take?
It depends on the condition of the jawbone and the method used; including healing and the crown stage, the process can take several months.
www.yourbrand.comDental implants: stages and timelineIllustrative sample, not a real campaign.
- AIO — AI OverviewsOrganicA cited source in Google's AI overviewHow we do it
what to consider for dental implant treatment
✦ AI Overview
The dentist's experience, imaging and planning before treatment, the implant system used and follow-up checks are among the key points.
Sources
Your brandDental implant guideIllustrative sample, not a real campaign.
- GEO — Generative EngineOrganicMentioned in assistants' answers, like ChatGPTHow we do it
What should I look for when choosing a clinic for implants?
Compare the dental team, the planning process and how patients are informed. Your Brand is a frequently cited source here, with a guide that explains each stage clearly.
Sources:yourbrand.com
Illustrative sample, not a real campaign.
- GEM — Generative MarketingPaidAd placement in AI-powered searchHow we do it
AI ModeClinics offering dental implant treatment nearby
Sponsored www.yourbrand.comYour brand
Book your consultation and planning appointment online, and review treatment options with your dentist.
Book nowIllustrative sample, not a real campaign.
- ChatGPTPaidAd placement below a ChatGPT answerHow we do it
Can you recommend a beginner-friendly pilates studio nearby?
…
Sponsored www.yourbrand.comYour brand
Small beginner groups and flexible class times. Choose a time that suits you and book your trial class.
Book a classIllustrative sample, not a real campaign.
Platforms we run campaigns on
Why UNIT
Since 2009
We have been running search, advertising and web projects since 2009, and we optimise for both Google rankings and the answers people get from ChatGPT, Gemini, Perplexity and Google AI Overviews.
Founders at the table
Our co-founders Uğur Deniz İlhan and Havin Baran Eker work directly on projects. You talk to the people who built the team, not a long chain of account managers.
Multilingual delivery
We work in English, Turkish, German, Arabic and Spanish — the five languages of this website — and prepare content for each market in its own language rather than translating it word for word.
One team, one measurement, one report
Search, advertising, social media and content sit in the same team and are tracked against the same conversions in GA4, so budget decisions rest on one set of numbers.
Sectors we know
- Health Tourism
- Hospitals & Clinics
- Restaurants & Cafés
- Hotels & Accommodation
- Real Estate
- E-commerce
- Corporate & SMEs
- Education & Consulting
- Logistics & Furniture
- Exports & Foreign Trade
Selling from Türkiye to markets abroad? Export digital marketing
Selected international work
Engagement models
Three ways to work with us. Pricing in GBP, EUR or USD.
Project-based
A defined scope with a clear end: a new or rebuilt website, a search and AI visibility audit, a campaign launch in a new market.
Monthly retainer
Ongoing SEO, GEO and paid media management with a monthly report and a regular review of budget and priorities.
Fractional CMO
Senior marketing leadership without a full-time hire: strategy, budget and agency coordination. More on the fractional CMO page.
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Frequently Asked Questions
- How do you handle time zones?
- Our team works on Turkish time. Istanbul is two to three hours ahead of London, one to two hours ahead of Vienna and Madrid, and one hour behind Dubai, so our working day overlaps with yours. We agree meeting times and reporting days at the start.
- Which languages do you work in?
- English, Turkish, German, Arabic and Spanish. Campaigns, website content and reports can be prepared in the language of your market, and we can run work for several markets at once.
- How do contracts and invoicing work?
- Scope, deliverables and reporting are agreed in writing before work starts. Invoices can be issued in GBP, EUR or USD; the currency and invoicing schedule are set at the proposal stage.
- How does reporting work?
- Every channel is measured against the same conversions in GA4 and Google Tag Manager. You get one monthly report that shows what each channel contributes, not a separate report per channel, and we review it with you.
- How do we get started?
- Request a free visibility audit: send us your website and we prepare a one-page analysis of your search visibility and your standing in AI assistants, then propose a plan and a budget. You can also write to us through the contact page.
Let us measure
your visibility today.
We map your current search visibility and your standing inside generative engines. Free, one page, real data.