UNIT İstanbulUNIT Journal

Expertise

Digital Marketing for Real Estate

Property buyers research the project, the area and the developer for a long time before deciding. We bring qualified buyer demand from Türkiye and abroad to your projects and turn it into opportunities your sales team can follow up.

Short answer

Digital marketing for real estate means attracting people with genuine buying power and intent, and handing the sales team leads it can track. UNIT İstanbul manages ads for domestic and international buyers, project and area pages, and CRM integration together, and measures success by leads that turn into meetings and sales rather than form counts.

What makes growth hard in this sector?

  1. Many forms, few buyers

    Broadly targeted campaigns bring plenty of forms, but many come from people without the budget or intent to buy. The sales team spends its time on the wrong conversations.

  2. A long decision process

    Buying a home is research that lasts months. A developer that stops communicating after the first contact loses the buyer to a competing project.

  3. International buyers ask different questions

    Foreign investors also ask about title deeds, residence permits and citizenship. A project page that does not answer these in their language does not build trust.

How we work

  • Targeting qualified demand

    We narrow campaigns by budget, area and intent signals, and design form questions that help your sales team qualify leads.

  • Project and area pages

    For every project and area we build multilingual pages that answer buyers' questions and can be found in search.

  • CRM and follow-up

    We send every lead to your CRM with its source, and feed the sales team's outcomes back into the ad platforms.

  • Retargeting

    We stay in touch with buyers who viewed a project but did not decide, with updates on new phases, offers and delivery.

Services we use in this sector

Get a quote

How does the quote process work?

It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.

  1. Message us

    Tell us briefly about your business, your goal and your website, on WhatsApp or by email.

  2. Free initial analysis

    We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.

  3. Strategy call

    We go through the summary together and agree on priorities, goals and the metrics we will track.

  4. Written proposal

    We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.

Message us on WhatsAppSend an email: sup@unitistanbul.com

Frequently Asked Questions

Which channels do you use to reach international buyers?
It depends on the target country. Google search and Meta ads form the base; in some markets Yandex and local property portals also play a part. We choose channels based on search behaviour in the target country and your past lead data, and build a separate campaign and landing page for each language.
Why don't leads from ads turn into sales?
Usually targeting is too broad or leads are not followed up quickly enough. Tightening form questions, passing leads to sales within minutes and telling the ad platform which leads became meetings all help the campaign find the right people.
Do you also work with estate agencies?
Yes. For estate agencies we manage the search visibility of listing pages, local search and the Google Business Profile, and ads for properties for sale and rent. As with developers, we measure success by leads that turn into meetings.

Let us measure
your visibility today.

We map your current search visibility and your standing inside generative engines. Free, one page, real data.

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