UNIT İstanbulUNIT Journal

Expertise

Digital Marketing for Restaurants and Cafés

Guests usually decide where to go on their phone, within minutes. We put your venue ahead on maps, on social media and in AI recommendations, and grow reservations, orders and walk-ins.

Short answer

Digital marketing for restaurants and cafés means getting people who want food or coffee nearby to find the venue and walk in. UNIT İstanbul manages Google Maps visibility, reviews, Instagram content and location-targeted ads together, and measures success by reservations, direction requests and orders rather than likes.

What makes growth hard in this sector?

  1. Decisions are instant and local

    Someone searching for “breakfast near me” looks at a handful of results and decides. A venue that is not near the top of the map never gets seen.

  2. Visual competition is fierce

    Guests look at the photos first. An outdated menu and careless images leave even a great kitchen behind.

  3. Platform commissions eat margin

    When delivery orders come through third-party apps, every order carries a commission. A venue without its own ordering channel cannot reach its own customers.

How we work

  • Google Business Profile and reviews

    We complete your profile with menu, photos, opening hours and categories, and set up a steady process for collecting and answering reviews.

  • Social media and content

    We plan regular Instagram and TikTok content that shows the venue's atmosphere and food, and manage local influencer partnerships.

  • Location-targeted ads

    We aim Meta and Google ads at people around the venue, at the right hours and on the right occasions.

  • Direct reservations and orders

    We make the website, reservation and ordering links measurable, and plan campaigns that reduce reliance on third-party platforms.

Services we use in this sector

Get a quote

How does the quote process work?

It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.

  1. Message us

    Tell us briefly about your business, your goal and your website, on WhatsApp or by email.

  2. Free initial analysis

    We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.

  3. Strategy call

    We go through the summary together and agree on priorities, goals and the metrics we will track.

  4. Written proposal

    We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.

Message us on WhatsAppSend an email: sup@unitistanbul.com

Frequently Asked Questions

Which digital channel matters most for restaurants?
For most venues, Google Maps and the Google Business Profile come first, because that is where “near me” searches are answered. Instagram is the shop window that shapes the final choice. Managing both consistently usually pays off faster than simply raising the ad budget.
How can we get more reviews?
Buying reviews breaks platform rules and can get a profile penalised. Simple steps work instead: a QR code on the table, a short reminder with the bill, and a reply to every review. Together they make it easy for happy guests to leave feedback.
Do influencer collaborations work?
They do when the influencer is chosen well. We look less at follower counts and more at whether the audience lives in your city and whether the content earns real engagement. Every collaboration is tracked with its own code or link, so we can report which ones actually bring guests in.

Let us measure
your visibility today.

We map your current search visibility and your standing inside generative engines. Free, one page, real data.

Request an Analysis