Expertise
Digital Marketing for Hospitals and Clinics
Patients now choose their doctor on a map, in search results and by asking AI. We make your doctors and treatments visible in those searches and grow appointment requests with campaigns that respect healthcare promotion rules.
Short answer
Digital marketing for hospitals and clinics means making sure patients find the practice and book an appointment while they research doctors and treatments. UNIT İstanbul manages doctor and treatment pages, local search visibility and advertising in line with healthcare promotion regulations, and measures success by appointments and calls rather than visits.
What makes growth hard in this sector?
Regulation narrows the ad copy
Promotion by healthcare providers is tightly regulated. A single prohibited claim or image can get an ad account suspended or trigger an administrative penalty.
Patients search for the doctor, not the institution
Searches often start with a specialty or a doctor's name. A practice with weak doctor pages falls behind even on searches for its own doctors.
Local competition is intense
Many clinics in the same district compete for the same searches. A practice that does not stand out on the map and in reviews loses the patient on its own doorstep.
How we work
Doctor and treatment pages
We build pages for every doctor and treatment that explain expertise, experience and common questions, marked up with structured data.
Local search and maps
We strengthen your Google Business Profile, location pages and review management separately for every branch.
Compliant advertising
We build search and social campaigns around healthcare promotion regulations and platform policies, and check the copy before it goes live.
Appointment tracking
We track online bookings, phone calls and forms with their source, and report which specialty brings patients from which channel.
Services we use in this sector
- SEO →Technical foundation, content architecture and authority building. Durable organic visibility that does not depend on ad budget.
- AEO — Answer Engine →Being the source behind featured snippets, People Also Ask and voice answers — the counterpart of zero-click search.
- Google Ads →Search, shopping and performance max campaigns. Budget follows the channel that earns, not the one that clicks.
- Content Marketing →Building topical authority: cluster architecture, hub pages and content written to search intent.
- Social Media Management →Community management and brand communication; the content calendar is built alongside performance data.
- Web & E-commerce →Conversion-focused sites and e-commerce infrastructure; speed, accessibility and search readiness built in.
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Frequently Asked Questions
- Can clinics use Google Ads?
- Yes, but Google applies specific policies to healthcare services and rejects certain claims. Healthcare promotion regulations in Türkiye also limit what an ad can say. So we build campaigns around treatments and specialties in an informative tone, and avoid risky language such as guarantees, discounts and before-and-after comparisons.
- Why do doctor pages matter?
- Patients often begin their search with a specialty or a doctor's name rather than the institution. A strong doctor page that covers expertise, training and common questions makes your practice visible in those searches. AI assistants also draw on structured pages like these when they recommend a doctor.
- How do you handle patient reviews?
- We never buy or ghost-write reviews; that breaks both platform rules and consumer protection law. We set up a simple process that makes it easy for satisfied patients to leave a review after their appointment, and prepare professional replies to negative reviews that protect patient privacy.
Let us measure
your visibility today.
We map your current search visibility and your standing inside generative engines. Free, one page, real data.