UNIT İstanbulUNIT Journal

Expertise

Digital Marketing for E-commerce

In e-commerce it is easy for sales to rise while profit falls. We tie advertising, search and the on-site experience to one goal, profitable growth, and measure every campaign by the revenue its ad spend returns.

Short answer

Digital marketing for e-commerce means turning ad and search traffic into profitable sales. UNIT İstanbul manages Google Shopping and Meta ads, product and category SEO, and on-site conversion improvements on a single measurement layer, and measures success by return on ad spend and profitability rather than clicks or revenue.

What makes growth hard in this sector?

  1. Ad costs keep rising

    As click costs climb, the same budget brings fewer sales. A brand that manages campaigns on revenue alone scales loss-making products without noticing.

  2. Traffic without sales

    Visitors reach the product page but don't add to basket, or drop out at checkout. The problem is often the site, not the ad.

  3. Incomplete measurement

    Browser restrictions and cookie consent mean some sales never reach the ad platforms. Budget decisions made on partial data send money to the wrong channel.

How we work

  • Product feed and Shopping campaigns

    We clean up your product feed's titles, categories and prices, and build a campaign structure that favours high-margin products.

  • Category and product SEO

    We optimise category pages and product descriptions for search and AI shopping recommendations, reducing dependence on paid traffic.

  • Conversion optimisation

    We analyse product pages, basket and checkout, and use A/B tests to find the changes that reduce abandonment.

  • Server-side measurement

    With GA4, the Meta Conversions API and Google enhanced conversions we capture sales data fully, so budget decisions rest on the right numbers.

Services we use in this sector

Get a quote

How does the quote process work?

It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.

  1. Message us

    Tell us briefly about your business, your goal and your website, on WhatsApp or by email.

  2. Free initial analysis

    We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.

  3. Strategy call

    We go through the summary together and agree on priorities, goals and the metrics we will track.

  4. Written proposal

    We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.

Message us on WhatsAppSend an email: sup@unitistanbul.com

Frequently Asked Questions

What is ROAS and why does it matter?
ROAS shows the revenue generated by ad spend, measuring how much was sold for every unit of currency spent. On its own it is not enough: once product cost and shipping are deducted, even a high-ROAS campaign can lose money. That is why we set targets based on product profitability.
Do you work with brands that sell on marketplaces?
Yes, but the brand's own website is our priority. Marketplaces provide visibility, yet customer data and part of the margin stay with the platform. We plan advertising and SEO that grow sales on your own site without clashing with your marketplace strategy.
When is a new online store ready for advertising?
When tracking is in place, product pages are complete and checkout works smoothly. Advertising without these wastes budget and sends the wrong signals to ad algorithms. We run a short readiness audit before launch.

Let us measure
your visibility today.

We map your current search visibility and your standing inside generative engines. Free, one page, real data.

Request an Analysis