Advertising
Digital Advertising Agency
Opening an ad account is not enough: you need to choose the right platform, produce creative that catches the eye and refine the campaign every week. From the media plan to the ad visuals, and from set-up to reporting, we manage your digital advertising with a single team.
Short answer
A digital advertising agency is the team that plans, produces and manages a brand's ads on platforms such as Google, Meta, LinkedIn, TikTok, YouTube and Yandex. UNIT İstanbul prepares the media plan, produces ad copy, visuals and videos, sets up campaigns and manages the ad budget against business goals by regularly refining audiences, bids and creative.
What does a digital advertising agency do?
A digital advertising agency is the team that runs a brand's paid online advertising from start to finish. The work begins with deciding on which platform, and for what purpose, to advertise; it continues with producing ad copy, visuals and videos, setting up the campaigns and reviewing the live ads every week. In short, a digital advertising agency brings the media plan, creative production and campaign management to the same table.
For us, digital advertising means the brand appearing in front of the right person at the right moment. In doing so, we look not only at clicks but at the sales, enquiries and appointments the ads bring in. The ads are tied to the same measurement as your website, your analytics set-up and your sales team, so instead of guessing which ad really works, we can see it.
Which platforms do we manage ads on?
- Google: Search, Shopping, Performance Max, Display Network and Demand Gen campaigns. Details on our Google Ads agency page.
- Meta: Facebook, Instagram, Messenger and WhatsApp ads, catalogue ads and lead forms. Details on our Meta Ads agency page.
- LinkedIn, TikTok and YouTube: LinkedIn for B2B sales, TikTok for short video, YouTube for awareness and reminders. Details on our LinkedIn, TikTok and YouTube advertising page.
- Yandex: Search and ad network campaigns for Russian-speaking markets and for tourists visiting Turkey. Details on our Yandex advertising page.
- Bing, app stores and niche channels: Microsoft Advertising, app store ads and in-game ads. Details on our ASO and niche channels page.
Not every brand needs to be on every platform. Search ads are used to capture existing demand, while social and video ads spark interest among people who have not yet started searching. We set the number of platforms according to budget and goal, and avoid spreading the effort too thin.
Media plan: which platform gets the budget, and for what?
A media plan is the roadmap showing which platform, which campaign type and which period the advertising budget will be allocated to. When preparing it, we weigh up your product's buying cycle, the platforms where your target audience spends its time, seasonal fluctuations and how heavily your competitors advertise.
We give each platform a role: one channel introduces the brand, another brings interested people to the site, and another calls back people who have already visited. We also set aside part of the budget for testing new audiences, new platforms and new creative. The plan is not fixed; based on the data from the first weeks, the budget is redistributed between campaigns.
Ad creative: copy, visual and video production
As targeting options become more automated, the creative itself largely decides who the ad is shown to. That is why we produce ad copy, visuals and videos not outside the campaign but as part of it. Every piece of creative tests an idea: the data shows us which message, which visual and which opening second attracts more interest.
- Search ad copy: Headlines and descriptions written to match search terms and the landing page.
- Static images and carousels: In feed, story and display network formats.
- Short videos: Vertical videos for Reels, TikTok and YouTube Shorts that get their point across in the very first second.
- Catalogue and product ads: Preparing the product feed of e-commerce sites so it suits the ad platforms.
- Lead forms: Designing the form questions around what the sales team needs.
We prepare creative without departing from your brand's voice and visual identity, while adapting it to the habits of each platform. For campaigns that call for working with content creators, we work alongside our influencer management team.
Campaign set-up and account structure
A messy account structure makes even good creative inefficient. We organise campaigns by objective, product group and region, and clarify naming conventions, conversion goals and bid strategies from the outset. Advertising, analytics and tag management accounts are opened in your name, and we work in them as authorised users. That way the account history, audience lists and conversion data always stay with you.
The most important part of the set-up is measurement. With tools such as Google Analytics, Google Tag Manager, Meta Pixel and Conversions API, we define which action counts as a conversion and, wherever possible, send sales or CRM data back to the ad platforms. We describe the measurement side in detail on our CRO and analytics page.
Target audiences and remarketing
We do not see the target audience as a mere list of ages and interests. Existing customer lists, site visitors, video viewers and lookalike audiences built from them are used together with the platforms' own automated targeting. Remarketing campaigns that reach people who visited your site and left without taking action are also part of the plan; we explain how we measure their real contribution in our article what is retargeting.
Advertising policies and brand safety
In sectors such as health, finance, real estate and education, ad platforms apply additional rules; some wording, visuals and targeting options are restricted. We prepare ads in line with these rules and, where needed, carry out the verification processes the platforms require. To keep your ads from appearing next to unsuitable content, we also regularly review placements, content types and exclusion lists.
Optimisation and reporting
Live campaigns are reviewed every week: search terms, audiences, bids, placements and creative. What does not work is paused, what works is scaled up, and every change is logged as a note. That way, what we have learned is not lost from one period to the next.
Our reports do not stop at clicks and impressions; they set spend, conversions and cost per conversion side by side with your business goal and spell out the decisions for the next period. With a live reporting dashboard you can see where things stand without waiting for the end of the period.
Digital advertising agency or performance marketing?
The two services are close, but their focus differs. Our digital advertising service focuses on planning, producing and managing ads. Performance marketing adds a profitability goal, cross-channel budget decisions, landing page improvement and measurement with sales data on top of that.
| Criterion | Digital advertising | Performance marketing |
|---|---|---|
| Focus | Media planning, creative production and campaign management | Profitable customer acquisition and cross-channel budget decisions |
| Who it is for | Brands that want to hand their advertising to a professional team | Brands that want to manage ad spend with sales and profit data |
| Measure of success | Conversions, cost per conversion and return on ad spend | Profitability, customer acquisition cost and customer lifetime value |
If you are not sure which one to start with, we decide together during the initial analysis. We describe our performance-led approach on our performance marketing page, and the model in which we manage advertising together with SEO and content on our digital marketing agency page. We have also gathered the differences between agency types in our article on what a digital advertising agency is and what it does.
Digital advertising agency in Istanbul
Since 2009, UNIT İstanbul has managed digital advertising from its office in Ataşehir for brands in Istanbul, in other cities across Turkey and abroad. We prepare campaigns in Turkish, English, German, Spanish and Arabic, and for brands expanding into international markets we set up ads according to the language and habits of the target country. We hold most meetings online, and if you prefer, we run the kick-off workshop face to face at our Istanbul office. To talk about how we would work together, visit our contact page.
How we work
Initial analysis and account audit
We review your existing ad accounts, measurement set-up, website and competitors' ads, and set the priorities.
Media plan
Together we agree on the platforms, campaign types, budget allocation and testing share according to the goal.
Creative production
We prepare ad copy, visuals and short videos to suit the formats and habits of each platform.
Set-up and launch
We set up measurement, launch campaigns with a clean account structure and monitor them closely in the first days.
Weekly optimisation
We review search terms, audiences, bids and creative, scaling up what works and pausing what does not.
Report and next period plan
At the end of the period we compare results with your business goal and plan the budget and tests for the next period.
What we deliver
- Media plan showing platform and budget allocation
- Creative set of ad copy, static images and short videos
- Ad accounts opened in your name with a clean structure
- Conversion tracking and tag set-up
- Target audience and remarketing lists
- Weekly optimisation notes
- Live reporting dashboard and monthly performance report
- Periodic budget and creative planning meeting
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Request a quote
Fill in the form; we will review your goal and current position and come back to you with a written proposal.
Service:Digital Advertising
Frequently Asked Questions
- What services does a digital advertising agency provide?
- A digital advertising agency prepares the media plan, produces ad copy, visuals and videos, and sets up and manages campaigns on platforms such as Google, Meta, LinkedIn, TikTok, YouTube and Yandex. It sets up conversion tracking, improves campaigns every week and reports results alongside the business goal.
- What is the difference between an advertising agency and a digital advertising agency?
- A traditional advertising agency works mainly on campaign ideas, creative work and traditional media such as television, outdoor and print, and measures success by awareness. A digital advertising agency sets up and manages online ads and tracks their results with measurable data such as sales, enquiries and cost.
- Do you create the ad visuals and videos yourselves?
- Yes. We produce ad copy, static images and short videos as part of the campaign. If you already have visuals or videos, we use those too, adapting them to the formats and habits of each platform. For campaigns involving content creators, we work alongside our influencer team.
- Which platform should I start with?
- If people are already searching for your product or service, it is usually better to start with search ads, as they capture existing demand. For a new product where demand has not yet formed, social and video ads may be a better fit. We make the decision together during the initial analysis, based on your sector and budget.
- How big should the advertising budget be?
- There is no single right figure; the budget needed depends on the sector, competition, target region and product price. With a small budget, it is more efficient to focus on a few platforms and start with campaigns that capture existing demand. We always show the agency fee separately from the ad budget paid to the platforms.
- In whose name are the ad accounts opened?
- Advertising, analytics and tag management accounts are opened in your name, and we work in them as authorised users. That way the account history, audience lists and conversion data always stay with you. If you already have accounts, we take them over and reorganise them.
- Do you advertise in restricted sectors such as health?
- Yes. In sectors such as health, finance, real estate and education, ad platforms apply additional rules. We prepare ad copy, visuals and targeting in line with these rules and the relevant regulations, and carry out the verification processes the platforms require.
- How do I track results?
- With a live reporting dashboard you can see spend, conversions and cost per conversion whenever you like. Each month we share a report setting out which campaign will be scaled up, which will be paused and which test will start, and we review the budget together in periodic meetings.
- How do we get started with a digital advertising agency?
- The first step is a short call and an initial review. If you give us read access to your current ad accounts, we examine the account structure, measurement setup and ads, then share the priorities and our proposed media plan in writing. Once the scope is clear, we move on to creative production and campaign setup.
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