Expertise
Digital Marketing for Health Tourism
Patients abroad start researching treatment on Google, in ChatGPT and on social media. We make your clinic visible at every stop of that journey and make the path from enquiry to appointment measurable.
Short answer
Digital marketing for health tourism means reaching prospective patients abroad where their research starts: search results in their own language, AI assistant answers and social media. UNIT İstanbul runs multilingual SEO, AEO and performance advertising on a single measurement layer, and judges success by qualified enquiries and booked appointments rather than clicks.
What makes growth hard in this sector?
Patients search in another country and language
A patient in Germany searches in German, one in the UK in English. A single-language site and a campaign built for one market miss most of the demand.
A long decision built on trust
Before committing, patients spend weeks comparing doctors, clinics, prices and reviews. A single ad click does not make that decision.
Enquiries arrive, appointments don't
Forms and WhatsApp messages come in, but nobody knows which became a real patient. Budget keeps flowing to channels that do not deliver.
How we work
Market and language priorities
We use search data to see which countries ask for which treatments, then build the site and campaigns in the languages of the most profitable markets first.
Treatment pages and AEO
For every treatment we write pages that answer patients' questions clearly. Those pages can be cited in search results and in AI answers alike.
Country-level advertising
We split Google Ads and Meta campaigns by country, language and treatment, and add Yandex for Russian-speaking markets.
Measurement from enquiry to appointment
We record every form, call and WhatsApp message with its source, and feed your patient coordinator's outcomes back into the ad platforms.
Services we use in this sector
- SEO →Technical foundation, content architecture and authority building. Durable organic visibility that does not depend on ad budget.
- AEO — Answer Engine →Being the source behind featured snippets, People Also Ask and voice answers — the counterpart of zero-click search.
- Google Ads →Search, shopping and performance max campaigns. Budget follows the channel that earns, not the one that clicks.
- Meta Ads →Facebook and Instagram campaigns; creative testing and audience architecture driven by conversion data.
- Yandex Ads →Yandex search and display management for brands expanding into Russia and CIS markets.
- Web & E-commerce →Conversion-focused sites and e-commerce infrastructure; speed, accessibility and search readiness built in.
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Frequently Asked Questions
- Which ad channel works best for health tourism?
- There is no single right channel; it depends on the target country. In Western Europe and the UK, search-led Google Ads usually comes first, Yandex matters in Russian-speaking markets, and Meta is used for early awareness and retargeting. We set each channel's share by looking at which enquiries turn into appointments.
- Are there legal limits on healthcare advertising?
- Yes. In Türkiye, promotion by healthcare providers is restricted by Ministry of Health regulations, target countries have their own rules, and Google and Meta apply separate healthcare ad policies. Before-and-after images, guarantees and misleading price claims are risky for that reason. We review copy and landing pages against these rules before launch.
- When will we start seeing results?
- Ad campaigns can produce enquiries in the week they go live; the first period is mostly about learning which markets and treatments are profitable. SEO and AEO build more slowly, but their effect does not disappear when the budget stops. That is why we plan both together and report progress every month.
Let us measure
your visibility today.
We map your current search visibility and your standing inside generative engines. Free, one page, real data.