Expertise
Digital Marketing for Education and Consulting
A parent choosing a school, a student looking for a course or a programme abroad, a business choosing a consultant: all of them research, compare and apply to the one they trust. We make you visible at every step of that research and grow enrolments and enquiries.
Short answer
Digital marketing for education and consulting firms means earning the trust of parents, students or businesses during their research and turning it into an application. UNIT İstanbul manages programme and service pages, advertising planned around the enrolment calendar and application tracking together, and measures success by applications, meetings and confirmed enrolments rather than visits.
What makes growth hard in this sector?
Short, competitive enrolment windows
Demand peaks at certain times of year, and every institution advertises then. An institution that arrives unprepared gets the least visibility at the most expensive time.
Trust drives the decision
Parents and students look at teachers, reviews and graduate experiences. An institution that does not show these clearly drops off the list early.
A gap between enquiry and enrolment
Information forms come in, but nobody tracks which became an enrolment. Budget keeps going to campaigns that don't bring students.
How we work
Programme and service pages
For every programme, course or consulting service we create pages that answer common questions and can be found in search and AI answers.
Advertising around the calendar
We plan Google and Meta campaigns around the enrolment calendar: awareness before the peak, applications during it.
Trust content
We bring content about teachers, graduates and student experiences to the fore on social media and the website, and put review management on a regular footing.
Measurement from enquiry to enrolment
We connect forms and calls to your CRM and report the enquiries that became confirmed enrolments, with their source.
Services we use in this sector
- Google Ads →Search, shopping and performance max campaigns. Budget follows the channel that earns, not the one that clicks.
- Meta Ads →Facebook and Instagram campaigns; creative testing and audience architecture driven by conversion data.
- LinkedIn · TikTok · YouTube →LinkedIn, TikTok and YouTube: B2B demand generation and video-led campaigns.
- SEO →Technical foundation, content architecture and authority building. Durable organic visibility that does not depend on ad budget.
- Content Marketing →Building topical authority: cluster architecture, hub pages and content written to search intent.
- CRO & Analytics →Conversion rate optimisation and analytics. Standard across every performance account, not a separate line item.
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Frequently Asked Questions
- What should private schools watch for in digital advertising?
- In private school advertising the audience is the parent, not the student, and the decision usually follows long research. Campaigns that lead to a concrete step, such as a school visit, an open day or an information meeting, carry interest into the enrolment process. We avoid exaggerated promises of success in the copy.
- Which channels work for study-abroad consultancies?
- Students usually start on Google with a country, school or programme name; during the decision, Instagram, TikTok and YouTube content becomes influential. We capture demand with search ads and SEO, and build trust and awareness with social content.
- How do consulting firms win clients online?
- In consulting, clients decide by trusting expertise. Content that demonstrates that expertise, campaigns that reach decision-makers on LinkedIn and a clear offer that makes the first meeting easy form the most effective trio. We track success through meeting requests and signed work.
Let us measure
your visibility today.
We map your current search visibility and your standing inside generative engines. Free, one page, real data.