UNIT İstanbulUNIT Journal

Expertise

Digital Marketing for Corporates and SMEs

In B2B, a purchase needs sign-off from several people and can take months. We build strategies that reach decision-makers with the right message, hand your sales team qualified demand and position your brand as an authority in its sector.

Short answer

Digital marketing for corporates and SMEs means reaching the people who make buying decisions and handing the sales team qualified demand. UNIT İstanbul combines sector SEO and content, LinkedIn and Google advertising, and corporate identity work, and measures success by leads that become sales meetings and quote requests rather than impressions.

What makes growth hard in this sector?

  1. Few, busy decision-makers

    The audience is narrow and decision-makers are busy. Advertising to a broad audience spends most of the budget on people with no buying authority.

  2. A long sale with many stakeholders

    Quotes, technical review and approvals take weeks. A supplier that does not stay visible after first contact drops off the shortlist.

  3. A website that doesn't help sales

    Many corporate sites work like a business card. A site that does not explain the product, the difference or answer questions will not turn visitors into leads.

How we work

  • Targeting decision-makers

    We build LinkedIn campaigns by job title, industry and company size, and Google campaigns around searches that signal buying intent.

  • Sector content and SEO

    Content that answers the technical and commercial questions your customers ask before buying makes your brand a cited source in search and AI answers.

  • Corporate identity and website

    Identity and website work that states clearly what you do and why you are different gives your sales team a strong footing.

  • Lead tracking

    We connect forms, calls and quote requests to your CRM, and report which channel brings real sales meetings.

Services we use in this sector

Get a quote

How does the quote process work?

It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.

  1. Message us

    Tell us briefly about your business, your goal and your website, on WhatsApp or by email.

  2. Free initial analysis

    We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.

  3. Strategy call

    We go through the summary together and agree on priorities, goals and the metrics we will track.

  4. Written proposal

    We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.

Message us on WhatsAppSend an email: sup@unitistanbul.com

Frequently Asked Questions

Aren't LinkedIn ads too expensive for B2B?
Click costs are higher than on other platforms, but LinkedIn is the strongest platform for targeting decision-makers by job title. Set up properly, it brings fewer but far better-qualified leads. We concentrate budget on a narrow audience with a strong offer or piece of content, and judge results by sales meetings.
Which digital channel should an SME start with?
For most SMEs the most efficient start is appearing in Google search for people already looking for the product or service, because the buying intent is already there. Basic SEO and an up-to-date Google Business Profile come next. Social media and brand work speed up growth once that foundation is in place.
How do you report results?
Our reports go beyond impressions and clicks. They show which channel each lead came from, how many became sales meetings and which work stood out. Every report also includes the changes we recommend for the next period.

Let us measure
your visibility today.

We map your current search visibility and your standing inside generative engines. Free, one page, real data.

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