Growth
Export Digital Marketing Agency
Let buyers abroad find you on Google and in AI assistants. Multilingual websites, advertising in target countries and visibility in AI search: for manufacturers and exporters selling from Türkiye to the world.
Short answer
Export digital marketing means reaching buyers in your target countries in their own language, in search engines, in AI assistants and through advertising, when you sell from Türkiye to markets abroad. UNIT İstanbul runs the multilingual website, target-country campaigns and international SEO under one measurement setup and judges success by the enquiries that arrive.
What is export digital marketing?
Export digital marketing is the digital setup that lets a company selling abroad find new buyers beyond trade fairs, distributors and its existing network. Procurement teams in target markets now do most of their supplier research online: they search for the product group and manufacturing capability in their own language, compare a handful of supplier websites, ask an AI assistant for a shortlist and only then request a quote.
A company that does not show up during this research is never considered, however good the product. Export digital marketing therefore does three jobs together: it builds a website that earns trust in the buyer's language, it creates visibility in target-country searches and AI answers, and it turns the resulting interest into enquiries your sales team can follow up. Finding customers abroad comes from all three working together; one channel is not enough.
Why now?
For companies that want a larger share of their revenue in foreign currency, the digital channel is no longer an add-on; it is where the sale begins. Three shifts are speeding this up:
- Buyers abroad look for suppliers on Google and in AI assistants such as ChatGPT, Gemini and Perplexity. A company that does not make the shortlist never reaches the quotation stage.
- Single-language websites, or sites with weak translations, do not appear in target-country searches. A page left as raw machine translation falls behind in search and raises doubts with the buyer.
- Trade fairs last a few days a year; the digital channel collects demand all year round. Even a buyer you met at a fair checks your website, your references and your search presence before deciding.
What we do for exporters
Every exporter has a different target market, product range and sales model. That is why we start from the target country and the buyer profile, not from a fixed package. These are the channels we use, each described in detail on its own service page:
- Multilingual, AI-ready website: a site in the target market's language that clearly explains your products and manufacturing capability, built so that search engines and AI assistants can read it easily. More on the AI-ready website and website development pages.
- Google Ads in target countries: appearing in searches that carry your product group and supplier intent, in the countries and languages you choose, with Google Ads management.
- LinkedIn for B2B export marketing: reaching procurement, supply chain and project managers by company and job title with LinkedIn advertising and B2B lead generation.
- Yandex for Russian-speaking markets: search and display advertising in the countries where Yandex is strong, with Yandex Ads management.
- International SEO, GEO and AEO: SEO in your target languages, GEO to be mentioned in AI assistant answers and AEO for direct answer boxes.
- Measurement and enquiry tracking: a CRM-connected setup that records every form and WhatsApp conversation with its source, through CRO and analytics.
What should an export website look like?
In exporting, a website is not a brochure; it is the hardest-working member of the sales team. Buyers usually arrive from a product search or from a source an AI assistant has cited, and they decide within minutes: can this company meet my needs, can I trust it, and who should I write to?
A multilingual website that answers these questions has separate, correctly marked-up pages for each target language, sections on production capacity and certifications, catalogue pages organised by product group and a simple enquiry form. Translation follows the search habits of the target market: the product names and technical terms buyers actually use are researched in that language. The site also carries clear structured data and short, quotable answers so that AI assistants can describe your company accurately.
B2B exporting: advertising or SEO first?
For most exporters the two work together, but they do not start at the same moment. Advertising usually comes first, to test demand in a target country quickly and learn which product group and which country attract the most interest. The search terms and enquiries that advertising produces show which pages and languages international SEO should focus on. Organic visibility and a place in AI answers take longer to build, but once established they keep bringing in demand independently of the advertising budget.
How do you measure demand from abroad?
In exporting, a single enquiry can be the start of a large order. That is why it matters less how many people visit and more which country, channel and product group the enquiries come from. In the measurement setup we build, every form and WhatsApp conversation is recorded with the page and source it came from and passed to your CRM or to the sheet your sales team uses.
When the sales team marks whether an enquiry turned into a sample, a quotation or an order, the advertising campaigns learn from that information too. Budget then shifts not to the country that brings the most clicks but to the market where the buyers who actually order come from. The monthly report shows this picture on a single page.
Which sectors do we work with?
The need to find customers abroad is strongest in sectors with long decision cycles, where business moves through quotations and samples. In these areas we know the buyer's language, the way decisions are made and the channels buyers research in:
- Furniture and contract furniture
- Textiles and ready-to-wear
- Food and olive oil
- Chemicals, plastics and packaging
- Building materials
- Machinery and equipment
- Health tourism
Our work with exporting brands is collected on the exports and foreign trade sector page. We also cover reaching patients abroad on the health tourism page and furniture exporting on the logistics and furniture page.
Local support: Istanbul, London and your target markets
Our team works from offices in Istanbul and London, and we are also by your side in Dubai, Vienna and Spain. A team that knows the language and business culture of the target market prepares everything, from ad copy to website content, for that market's buyers. Regional details are on the London, Dubai, Vienna and Spain pages.
Packages
Pricing is set on request, based on your export goals and the number of countries and languages. We usually begin with one of three scopes:
- Export-Ready Website: an AI-ready website in your target languages, product and catalogue pages, an enquiry form and measurement setup.
- International Demand Engine: Google and LinkedIn campaigns in target countries on top of your existing website, enquiry tracking and a monthly report.
- Export Growth Partnership: a long-term engagement in which the website, advertising, international SEO and AI visibility are managed together.
You can pay in Turkish lira, euros, pounds sterling or US dollars. To discuss the scope, reach us through the contact page or the form below.
How we work
Initial analysis
We review your current website, your search visibility in target countries, what AI assistants say about your company and your competitors' digital footprint.
Target country and buyer profile
Together with your sales team we set the priority countries, buyer types, product groups and the search terms buyers use.
Website and channel setup
We build the multilingual site or the target-language pages, set up Google, LinkedIn and, where needed, Yandex campaigns, and connect measurement to enquiries.
Monthly measurement, reporting and optimisation
Each month we report which country, channel and product group the enquiries came from, and reallocate budget and content based on that data.
What we deliver
- Target country and buyer profile report
- Keyword and product term research in target languages
- Multilingual, AI-ready website or target-language pages
- Google Ads and LinkedIn campaigns in target countries
- International SEO, GEO and AEO work plan
- Measurement setup that records each enquiry with its source
- Monthly report by country, channel and product group
Get a quote
How does the quote process work?
It starts with a message. We prepare the rest, and no work begins until you have seen in writing what you pay for, why, and how much.
Message us
Tell us briefly about your business, your goal and your website, on WhatsApp or by email.
Free initial analysis
We review your search visibility, how AI answers mention you and any ad accounts you run, and prepare a one-page summary.
Strategy call
We go through the summary together and agree on priorities, goals and the metrics we will track.
Written proposal
We send a proposal that spells out scope, deliverables, timeline and fee. We start once you approve it.
Request a quote
Fill in the form; we will review your goal and current position and come back to you with a written proposal.
Service:Export Digital Marketing
Frequently Asked Questions
- Which countries do you advertise in?
- We can run campaigns in any country where Google, Meta, LinkedIn and Yandex accept advertising. The real question is which country comes first. We decide that together, based on demand for your product group, your existing buyers and the competition, usually starting with a few priority countries and expanding as the data comes in.
- How many languages should my website have?
- As many as the markets you want to sell in. For many exporters English is the first step; German, Arabic, Spanish, French or Russian are added depending on the target market. Each language gets separate, correctly marked-up pages rather than raw machine translation, and the terms buyers use are researched in that language.
- In B2B exporting, does advertising or SEO come first?
- Advertising usually comes first because it tests demand quickly and shows which country and product group attract interest. Advertising data then tells international SEO and AI visibility work which pages and languages to focus on. When both run together, demand does not depend on a single channel.
- When will I see results?
- Advertising campaigns collect data from the moment they go live; the first enquiries and the leading countries usually become clear in the first months. Organic visibility and a place in AI answers take longer to build. Every month we report progress by country, channel and product group from the same dashboard.
- How does this work alongside our trade fairs?
- Fairs and the digital channel feed each other. Before a fair, advertising makes you visible to buyers in the target country and announces your stand. After the fair, the buyers you met review your website and search presence, and a strong digital presence builds trust at that stage. In the months between fairs, the digital channel keeps collecting demand.
- Will this conflict with our existing distributors and dealers?
- We plan the work from the start so that it does not. In countries where you have a distributor, we can set up advertising and website content to support them, route enquiries to them or leave that market out entirely. We agree with your sales team which countries are sold directly and which go through partners.
- Can I pay in foreign currency?
- Yes. You can pay for our services in Turkish lira, euros, pounds sterling or US dollars. We agree the currency and invoicing arrangement at the proposal stage, based on the scope of work and your company's preference.
- How do AI assistants recommend exporters?
- When ChatGPT, Gemini or Perplexity answer a supplier question, they draw on trusted sources across the web: the company's own website, industry directories, news coverage and reviews. Clear, structured and quotable information on your site in the target language, and a consistent presence in those sources, make it more likely the assistant will recommend you.
Let us measure
your visibility today.
We map your current search visibility and your standing inside generative engines. Free, one page, real data.