Property listings on social media: EİDS link and price required

According to a Trade Ministry statement reported by Anadolu Agency, inspections of property and vehicle listings published on social media platforms are continuing without a break. The aim is to prevent fake listings, listing clutter and consumer harm. The statement centres on the Electronic Listing Verification System (EİDS).

What is required when posting property listings on social media?

The ministry reminds businesses that identity and authority verification is required for property and vehicle listings published electronically, including on Instagram, Facebook, WhatsApp and TikTok. To share photos, videos and descriptions, a verified listing link from EİDS must be included. The images and descriptions used must also belong to the property in the verified listing.

Another emphasis is price: according to the statement, leaving the price out of a post can cause consumer harm. Listing posts should therefore also include the price.

How large are the penalties?

The ministry said that, after its inspections, 70 estate agent and car dealer businesses found to have posted non-compliant listings on Instagram, Facebook and TikTok were fined a total of 7 million lira. The number of businesses penalised under this scheme has reached 152 and the total of fines 15.2 million lira.

What should estate agents and developers do?

The report is a regulatory announcement and does not interpret how you must change your posting practice. Still, the conditions touch directly on teams that use social media to generate enquiries:

• Build the posting calendar around listings: have a verified EİDS listing first for each post and ad, then prepare the content.
• Add the verified listing link and the price to post copy and ad descriptions; review "DM for price" style prompts.
• Add an approval step to confirm that images and descriptions belong only to the property in that listing; cut back on stock images or images from other projects.
• Audit live ad creatives and pause any tied to old, expired or unverified listings.
• Set up enquiry forms and measurement with a source tag by listing number so you can see which listing brings how much demand.

To set this up reliably, digital marketing for real estate work can tie ads, content and measurement to the same listing data. For verification and penalty details, businesses should check the current regulation published by the Trade Ministry.