What is UNIT Journal?
UNIT Journal is published by UNIT İstanbul, a search-led performance marketing agency since 2009. It covers the marketing, search and AI agenda every day, with sources and what it means.
Why it exists
Information has never been easier to reach, and developments have never been harder to keep up with. People no longer search only on Google; they also ask ChatGPT, Gemini and Perplexity.
As a search-led agency we follow this shift every day anyway. UNIT Journal is where we share that with brands: what happened, what it means, what changes for your brand.
What we publish
- News
Developments in search, AI and new technology; short, clear and sourced.
- Analysis and guides
The background to the day's developments and what they mean for brands.
- Quizzes
Short quizzes (in Turkish): which marketing channel suits you, is your site ready for AI?
Our editorial principles
- Every news story lists its sources at the end.
- Figures and claims in news stories are tied to a source; a figure without one is not published.
- Ad slots are shown separately and labelled "Advertisement".
Spotted a mistake? Write to us: sup@unitistanbul.com
Topics
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About UNIT İstanbul
UNIT Journal is published by UNIT İstanbul, a search-led performance marketing agency since 2009. Today we work on SEO, Google Ads, Meta ads and AI visibility.