Short answer
The ETHEXPO Eurasia Tourism and Health Fair brings hospitals, clinics and health tourism companies together with buyers from abroad, tour operators and insurance representatives at Istanbul Expo Center. For clinics, whether a contact at the fair becomes a patient depends on treatment pages in the target country's language and steady follow-up after the meeting.
Highlights
- The ETHEXPO Eurasia Tourism and Health Fair takes place on 25–28 November at Istanbul Expo Center.
- According to the organiser, a B2B programme will offer face-to-face meetings with 500 buyers invited for the tourism and health industry.
- Hospital managers, doctors, tour operators and insurance representatives are among the target visitors.
2 min readAuthor: UNIT Journal EditorEditor-in-chief: Uğur Deniz İlhan
Clinics and hospitals that treat patients from abroad have a meeting in Istanbul at the end of November. According to the organiser, the ETHEXPO Eurasia Tourism and Health Fair will take place on 25–28 November at Istanbul Expo Center.
Who can you meet at the fair?
The organiser says a B2B programme will offer face-to-face meetings with 500 buyers specially invited for the tourism and health industry. Target visitors include international hospital managers and doctors, tour operators, insurance company representatives and travel agency managers. Exhibitors include hospitals, clinics, polyclinics, rehabilitation and wellness centres.
How should clinics prepare?
A facilitator or insurance representative met at the fair looks at the clinic's website, doctor profiles and patient reviews before agreeing to work together. Patients follow the same path. Having these ready before the fair helps:
- Treatment pages in the target country's language: the process, accommodation, follow-up appointments and doctor details.
- A form that asks for photos for a preliminary assessment, and a team that answers enquiries within hours.
- A separate page setting out partnership terms for facilitators and tour operators.
- Regular, personal follow-up in the weeks after the fair with the contacts collected there.
- Ad copy that follows the health advertising rules of the target countries.
We cover the channels for reaching international patients in our guides for dental clinics and hair transplant clinics.
Frequently asked
- When and where is ETHEXPO?
- The ETHEXPO Eurasia Tourism and Health Fair will take place on 25–28 November at Istanbul Expo Center. It aims to bring health tourism companies together with buyers from abroad.
- Is the fair only for hospitals?
- No. Exhibitors also include clinics, polyclinics, rehabilitation and wellness centres. On the visitor side it targets tour operators, insurance representatives and travel agencies.
Sources
- ETHEXPO ·
Follow UNIT Journal
What's new in search, AI and technology, in your feed every day.
