Short answer
OpenAI has announced visual ads that appear beside the images users ask ChatGPT to generate. The ads will be labelled and, the company says, will not influence ChatGPT's answers. They start in the United States only, with an initial group of advertisers. OpenAI is also widening its measurement tools and running brand-suitability pilots.
Highlights
- Visual ads start later this month in the U.S. only, with an initial test group of advertisers.
- OpenAI says the ads will be labelled and will not influence the answers ChatGPT gives.
- New partners were announced for click attribution, multi-step measurement and geo-based experiments.
2 min readEditor-in-chief: Uğur Deniz İlhan
OpenAI has added visual display ads to ChatGPT's ad products. According to TechCrunch, the ads will appear next to the images users ask ChatGPT to generate.
When and where do visual ads start?
The ads begin to appear later this month, for now in the U.S. only and with products and services from an initial test group of advertisers. OpenAI says the ads will be clearly labelled and will not influence the answers ChatGPT gives. Ads were introduced earlier this year to support the free and low-cost subscription plans, and expanded to India in August. Once rolled out globally, the audience will be ChatGPT's 1.2 billion weekly users.
What is changing in ad measurement?
Alongside visual ads, OpenAI is widening its measurement tools and partner ecosystem. Click attribution solutions include AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin; full-funnel measurement partners are Fospha, Measured and INCRMNTAL. Haus, Measured and WorkMagic will help with geo-based experiments. Brand-suitability pilots are being developed with DoubleVerify and Integral Ad Science.
Why should marketers in Turkey watch this?
The report gives no date or plan for Turkey; the ads start in the U.S. Still, ChatGPT ads are opening market by market, so early preparation makes sense. Steps you can take today: track traffic from ChatGPT as a separate source in analytics, use consistent UTM parameters on links, and check whether your measurement partners are on this list. The report offers no performance data for visual ads, so it is healthier to base first expectations on small-budget experiments than on assumptions.
Frequently asked
- Will ChatGPT visual ads influence its answers?
- OpenAI says the ads will not influence the answers ChatGPT gives and will be clearly labelled. That is the company's statement; the report contains no independent verification.
Sources
- TechCrunch ·
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