Short answer
OpenAI has added a virtual try-on button to ChatGPT's shopping results that shows clothing and accessories on the user's own photo, along with a Favorites feature that saves liked products. The features are launching globally and rely on a new image model. For fashion and e-commerce brands, it signals that product discovery may shift further towards chat assistants.
Highlights
- The Try On button in ChatGPT's shopping results shows a product on an uploaded selfie or full-body photo.
- The feature relies on ChatGPT Images 2.5, which OpenAI says produces more natural lighting and richer textures.
- The report does not say whether it is available in Turkey; fashion and e-commerce teams should keep watching.
2 min readEditor-in-chief: Uğur Deniz İlhan
According to TechCrunch, OpenAI has added two new shopping features to ChatGPT and launched them globally: a virtual try-on that shows clothing and accessories on the user's own photo, and Favorites, which saves liked products for later. Webrazzi also covered the development.
How does the virtual try-on work?
The user uploads a selfie or a full-body photo and presses the Try On button in ChatGPT's shopping results. They can also upload a screenshot of a product seen online and ask ChatGPT to show it on them. The feature relies on ChatGPT Images 2.5, a model OpenAI says produces more natural lighting and richer textures.
Products saved in Favorites sit in the app's Library section alongside the try-on images. Users can also describe a style they want to try and have ChatGPT find the pieces, or upload a photo of a celebrity's outfit and search for similar items that can be bought.
Why does this move matter?
Pinterest and Google have led fashion discovery that turns into sales in recent years, and ChatGPT is now stepping into that space. TechCrunch notes that Google launched virtual try-on last year and that OpenAI earlier had to pivot away from an instant checkout idea. Whether ChatGPT will become people's first choice for this habit remains to be seen.
What should fashion and e-commerce teams in Turkey do?
The report does not say whether the feature is open in Turkey; it only mentions a global launch. For now it is a time to watch and prepare:
- Keep product images sharp, on plain backgrounds and true to colour; how a product tried on from a screenshot looks will probably depend on image quality.
- Regularly check how your brand's products are listed in ChatGPT's shopping results.
- If you consider building a similar try-on on your own site, treat user photos as personal data under Turkey's KVKK law.
Frequently asked
- How do you use virtual try-on in ChatGPT?
- Press the Try On button in the shopping results and upload a selfie or a full-body photo. You can also ask for a try-on by uploading a screenshot of a product.
Sources
- TechCrunch ·
- Webrazzi ·
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