Short answer
According to joint research by AWS and Strand Partners, the use of artificial intelligence by businesses in Turkey has risen markedly over the past year. Most business leaders see AI as a strategic priority, and some companies have reached an advanced stage, integrating multiple models into core systems. The report highlights access to finance and skills development.
Highlights
- The share of businesses in Turkey using AI rose from 37% to 51% in a year.
- 66% of business leaders count AI among their top strategic priorities.
- 24% of businesses have reached 'advanced' use covering multiple models and autonomous tools.
- 78% of businesses using AI report that their pace of digital transformation has increased.
2 min read
Turkish companies' view of artificial intelligence is changing fast. As reported by Webrazzi, a report by AWS and Strand Partners titled 'Unlocking Turkey's AI Potential in 2026' found that AI use by businesses in Turkey rose from 37% to 51% over the past year.
Which sectors are leading?
According to the report, financial services, media and entertainment, retail and manufacturing are among the sectors where AI adoption is most pronounced. 66% of business leaders see AI as a high priority or one of their most important strategic priorities, while 24% of businesses have reached the 'advanced' stage, in which multiple models are integrated into core systems and AI agents are in use.
How is cloud infrastructure accelerating adoption?
According to the report, cloud technologies are one of the key components that give companies scalable access to AI infrastructure, tools and solutions. 78% of businesses using AI say this process has increased their pace of digital transformation. Berrin Özselçuk, General Manager of AWS Turkey, notes that businesses have moved beyond the question 'can we use this?' and are now focusing on 'how do we scale this responsibly?'
What are the takeaways for companies in Turkey?
- The three priorities the report points to — access to finance, policies that support implementation at scale, and access to skills — should be turned into concrete goals in corporate roadmaps.
- Marketing and product teams should clarify their data governance and accountability framework in advance as they move from pilot projects to 'integration into core systems'.
- Competition is no longer only about choosing tools; it increasingly centres on how mature teams are in using AI at scale and in an auditable way.
Frequently asked
- What does 'advanced' AI use mean in the report?
- It means integrating multiple AI models, embedding AI into core business systems, and using AI agents and autonomous tools. The report puts the share of businesses in Turkey that have reached this stage at 24%.
Sources
- Webrazzi ·
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